Newsweek highlights its green enterprise rankings as companies embrace sustainable business models to differentiate in their markets. …
… “Dell called Swartz (Timberland) and explained his theories of environmentalism and frugality: that minimizing waste is good for the bottom line. ” …
Via Newsweek: Green Rankings.
Timberland is well known for its green activities including putting a label on most shoes boxes that details the carbon impact of each product.
Their Earthkeeper line features products made to have a smaller environmental footprint ... usually from the user of recycled materials.
" ... Earthkeepers™ collection ... footwear with a small environmental footprint. ...rubber lug outsole made with 42% recycled Green Rubber™ material"
To learn more about green and the outdoors ... check out Timberland's Earthkeeper Blog
Via: Timberland LINK
Timberland has made great efforts to be environmentally friendly in the product line ... from manufacturing to distribution to their stores,. The Earthkeeper Boat Shoe continues this tradition ...
Some of the details are: " ... linings are 50% PET, outsole contains 15% recycled rubber, asnd leather from a LWG silver rated supplier ..."
Note: LWG is Leather Working Group.
Click below to learn more about the Leather Working Group >>>
Via: Timberland LINK
Timberland has a solid green business policty and their store on Broadway in NYC is another good example ...
"Located at 474 Broadway,... our newest specialty store incorporates salvaged industrial elements with a modern, sustainable aesthetic. ...Green building practices included using materials salvaged or reclaimed from previous occupants, energy-efficient lighting, a more eco-conscious HVAC system, and wall paints and sealants containing reduced chemicals.
Via: Timberland Link
People want to know everything about their products ... including how green it might be.
Timberland is a leader in this regard and has had " ... a “nutritional label” on every box to educate consumers ... Where it was manufactured. How it was produced. And its effect on the environment...."
Taking this one step further is their " ... Green Index™ Rating ... to provide product-specific environmental impact information ... a scale of 0 (best) to 10 (worst), ... three key environmental factors: climate impact, chemical use and resource consumption. ... The Green Index™ rating will be carried on a select line of ... in 2007. ... goal is to have it on all of our shoes by 2010.
Via: Timberland 2006 CSR Report Link
Via: Timberland.com Link