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Green XChange Innovation

Companies shift to open innovation research model to spur new or enhanced products.  The concept is applied to green technology as Nike opens its patents to outside researchers.  …

…   “Nike announced a new Web-based marketplace it calls the GreenXchange, where it has publicly released more than 400 of its patents that involve environmentally friendly materials or technologies. ”   …

Via Wall Street Journal: Innovation.

GreenXchange Project.

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Category: Nike


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