New survey highlights the unrealized opportunity to save energy through behavior change and taking informed actions. Survey data confirms that people are only realizing the low hanging fruit of energy savings which does not translate into significant aggregate impact. Educating consumers on making energy efficiency investments and understanding the acceptable financial payback period could enhance our energy savings performance. …
… “The research from Columbia University’s Earth Institute and the university’s Center for Research on Environmental Decisions is the latest attempt to probe the psychological roots of the energy problem … ” …
Via National Geographic: Energy Savings.
Columbia University’s Earth Institute.
Center for Research on Environmental Decisions.
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Category: Energy Saving Tips