Green Technology

... "This program enables clients to measure their energy usage while earning energy efficiency certificates for reducing the energy used to run their data centers. The certificates earned -- based on energy use reduction verified by a certified third-party -- provide a way for businesses to attain a certified measurement of their energy use reduction, a key, emerging business metric. The certificates can be traded for cash on the growing energy efficiency certificate market or otherwise retained to demonstrate reductions in energy use and associated CO2 emissions. " ...