California's Waste Reduction Awards Program (WRAP)
Want to help reduce waste and get recognition for it? California's WRAP program rewards businesses with the right to use the WRAP logo on products and advertising. 
Read on for more info:
" ... Waste Reduction Awards Program (WRAP) ... administered by the California Integrated Waste Management Board. ... an opportunity for California businesses to gain public recognition for their outstanding waste reduction efforts and lets the community know your business takes waste reduction seriously. ... also provides businesses with examples of successful waste reduction techniques, which they may adopt as their own."
" ... businesses ... with California facilities are encouraged to apply for an annual WRAP award. ... Award winners receive authorization to use the WRAP winner logo with their products, advertising, and business websites to publicize waste reduction efforts."
Via: WRAP - California Integrated Waste Mgt Board Link
2007 Award Winners ...
Via: California Integrated Waste Mgt Board Link
"Waste reduction (or prevention) is the preferred approach to waste management because waste that never gets created doesn't have any associated waste management costs."
"Waste reduction also helps conserve resources for future generations and contributes to a cleaner environment. ... "
Via: WRAP Waste Reduction Techniques Link