Google Aggressive Carbon Neutral Plan
Urs Hoelzle, Senior Vice President of Operations for Google, shares insights on Google's strategy to achieve carbon neutral goals. The company is committed to its own performance and also to raising awareness in industry. With its brand recognition, Google can be a powerful evangelist for the climate crisis and strategies to deal with it. ...
... "Our plan to neutralize Google's carbon footprint includes three basic strategies: reduce energy consumption by maximizing efficiency; invest in and use renewable energy sources; and purchase carbon offsets for the emissions that we can't reduce directly. " ...
Via Official Google Blog: Google Plans Carbon Neutrality by end of 2007