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Toyota Green Technology Competitive Advantage




Toyota's green investment in hybrid vehicles has positioned it as a leader in the automotive industry and creates a sustainable competitive advantage through value of its green image and reputation.  ... Toyota Prius Hybrid

... "As Toyota prepares to motor past Ford as the world's second-largest carmaker, it has become a textbook case on how a green reputation delivers a competitive edge. " ...

Via Business Week: Toyota Hybrid Advantage

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Posted by Green Tech on January 20, 2007 12:15 AM | |





Category: Green Technology



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