Green Technology

BP uses its market influence, through targetneutral, to support projects that reduce CO2 emissions to offset the emissions created by automobile exhaust.  A portfolio of emissions reduction and alternative energy projects will be funded and independently monitored.  ...

...   "targetneutral allows a driver to calculate the cost of the annual CO2 reduction required to make their vehicle CO2 neutral. An average car, driven 10,000 miles in a year, generates approximately four tonnes of CO2. To neutralise this amount of carbon emissions via www.targetneutral.com will cost around GBP20 a year.  Four tonnes is the equivalent of filling a medium sized hot air balloon with pure CO2. A huge amount of CO2 could be neutralised if all 40 million drivers in the UK signed up to targetneutral.  BP has initiated targetneutral, providing all set-up funding and will meet all ongoing running costs.

The money generated by targetneutral goes to a portfolio of CO2 reduction projects including alternative and renewable energy.  Replacing traditional energy production methods with low CO2 emitting alternatives, is one way CO2 reductions are achieved.  Initially there are five projects including a biomass energy plant in Himachal Pradesh; a wind farm in Karnataka, India and an animal waste management and methane capture program in Mexico.  As targetneutral grows, more projects will be added.  Strict procedures are followed to ensure the projects' integrity. These are modelled on those created by the UNFCCC (United Nations Framework Convention on Climate Change) for emissions reduction projects developed under the Kyoto Protocol. All project activity is overseen by the targetneutral Advisory and Assurance Panel. "   ...

CO2 Emissions Neutral: Via BP: BP Launches targetneutral ...